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Ad Attention Manager

Viewability Benchmark T3/2016

Leggete i dati aggiornati con i parametri di rendimento del mercato internazionale per ogni trimestre. I dati si basano sulla definizione di visibilità del Media Rating Councils (50/1).

Ulteriori informazioni sui singoli formati

56 percento

percentuale di visibilità

29,2 secondi

Ø-durata della visibilità

Leading the transition of new accountable metrics in digital marketing

News Attention Monitor

Inoltre Meetrics, con una soluzione concepita specialmente per i portali d’informazione, permette di monitorare le attività dei lettori in tempo reale. Scoprite quali teaser e articoli attirano l’attenzione dei vostri lettori.

Notizie

20.10.2016

Viewability Benchmark Report Q3/2016

For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week.

Link all contributo
01.09.2016

Meetrics receives third funding round

Meetrics, Europe’s leading provider of comprehensive reviews of the quality of digital advert placements, has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company’s partners.

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22.08.2016

Platform161 and Meetrics partner to offer guaranteed viewability at a pre-bid level

Platform161 & Meetrics’ brand new joint approach brings a new dimension to programmatic buying by combining it with programmable quality management. This partnership helps to overcome the limitations of common viewability approaches who are limited to offering a single threshold of viewability

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25.07.2016

Why aren’t all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics’ director of international business.

Link per
14.07.2016

Viewability Benchmark Report Q2/2016

L’ad viewability nel Regno Unito ha toccato il suo livello più basso in 18 mesi, attestandosi al 47% nel secondo trimestre del 2016 dal 54% del primo trimestre. Secondo le ultime analisi dalla società di verifica degli annunci Meetrics l’ondata d’acquisto in programmatic ha innescato un drastico calo della visibilità degli annunci online.

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13.05.2016

TraderTalk on current challenges of Ad Verification

Meetrics’ Director of International Business, Anant Joshi in an interview with ExchangeWire. Have a look and learn more about mitigating risks for digital brand marketing.

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Oliver Jäkel
Oliver Jäkel

Business Development DE/INT
+49 (0) 30 - 609 8464 - 76
berlin@meetrics.com

Adesione

Accreditamenti

BVDW CESP 3MS
iab europe iab austria iab france iab UK
MRC abc JICWEBS