The degree of viewability of the superbanner and the video are presented in this demonstration. You can navigate on this sample page in a similar way to any other website.
When opening this page the Superbanner is fully viewable*, this means that 100% of the area is visible within the browser window. The video is only partially viewable**, because it is placed in the lower part of the page.
The proportion of the advertising space which is visible in the browser window, is shown in the box on the left as a percentage. The viewability shares may change while navigating the website.
As long as the ad is viewable, the viewtime is measured in seconds. The timer is interrupted when the user opens a different application or another program on the computer.
No viewtime is assumed once the user in this demonstration has shown no activity for 15 seconds (no click, no mouse movement, no scrolling, etc.). In actual measurements, the threshold for the inactivity is set to 60 seconds. In this way, the user is given sufficient time to use a website or read it by only looking.
* The superbanner is fully viewable with standard screen resolutions.
**The video is not or less than 50% viewable, with standard screen resolutions.
|Time||Portion||≥ 50% viewable|