Written by Hendrik Wistuba, Marketing/PR Manager
Meetrics forms partnership with InMobi to advance the quality and transparency in mobile marketing
We are proud to announce our partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike.
From now on, viewability rates may be verified in all campaigns controlled via InMobi’s platforms. This gives advertisers and agencies the ability to reliably place their campaigns in the brand-safe and highly visible environments offered by InMobi Exchange.
In today’s media landscape, InMobi’s specialisation on in-app inventory presents valuable options to digital advertisers in terms of both placements and audience targeting. Meetrics customers can verify the impact of their branding efforts on the network using the Open Measurement technology (OM SDK). All measurements are accessible through the Meetrics ADAM solutions in which they can be concisely displayed in easily customisable dashboards and compared to other well-performing campaigns.
Simultaneously, InMobi continues to increase their transparency by continuing to embrace independent verification. Together with their many internal efforts as well as their international accreditations, they increase advertiser trust and strengthen the quality of InMobi’s solutions.
Manuel Koubek comments: “We are happy to pioneer with InMobi in mobile marketing and advance quality and transparency on the market. The consumption of mobile media is growing by the day which is why issues such as the measurability and transparency of the resulting ad space is more important than ever.”
“Our partnership with Meetrics to support viewability on OM SDK in-app supply is a reflection of our continued efforts on providing trust and transparency to our customers,” adds Saurav Dutta, Head of Ecosystem Development and Product Partnerships, for InMobi. “We look forward to working with Meetrics to help customers reach their viewability measurement goals at scale.”
Trust and transparency are core to the foundation of Meetrics. We will continue to invest in measurement and safety partnerships to make sure our clients gain a holistic understanding of their digital marketing effectiveness. Our solution enables advertisers around the world to achieve the highest impact of their ad spendings. You will continue to hear from us as we roll out more such partnerships across the globe.