Nearly half of all online ads are not seen, and there are many reasons why. Are you aware of how many of your ads are noticed, and which are not?
Meetrics cooperates with leading DSPs to apply solutions that allow clients to set up individual thresholds at a pre-bid level. Those ad impressions, delivered with the guaranteed viewability targeting, create the best impact around your campaign objective. Learn more in our case study.
The digital trading system offers different delivery environments within the current situation. With Meetrics’ Ad Attention Solutions you are able to get full control of your online inventory, across all channels and settings.
The market for online videos is growing steadily. However, due to the rapidly increasing demand for this kind of inventory, it’s quickly becoming difficult to get a clear overview. Several providers site video ads in places actually designated for display ads. These placements are usually wholly inappropriate, as the size of the player is too small or the positioning is simply unsuitable for video ads.
The benefits of automated ad systems are clear, nevertheless they do attract cyber criminals increasingly, who try to claim your share of the advertising market using technical tricks. For example, programmed bots try to imitate human behaviour and therefore generate false traffic that wouldn’t otherwise exist. Protect your campaigns from fraudulent activities with the help of Meetrics.
Finding the right advertising environment poses a challenge. Automated systems run the risk of placing your ads in a context that doesn’t match, or may even damage your brand. The Ad Attention Manager classifies and groups the digital advertising environment and identifies actual reliable channels. If considerable risk potential is detected, you will be informed immediately.
Send us your media plan today. We’ll survey it for you and create the appropriate tags. When your campaign begins we will activate your personal login for the Meetrics Ad Attention Manager. Our team will accompany you for the entire duration of the campaign and will always be on hand with help and advice.