From our current benchmark report, to our partnerships, to new personal data. Learn everything about current topics here.
08.10.19MRC Continues Meetrics’ Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop and Mobile Web Viewability Measurement
The Meetrics, the leading European software company for advertising measurement and analytics has been granted continued accredi...Read more...
05.07.19ITV partners with viewability company Meetrics
First measurements across all channels show viewability rates above industry-wide benchmar...Read more...
05.06.19Meetrics Viewability Benchmarks Q1/2019: Viewability of display and video advertising is improving in most European markets
In the first quarter of 2019, the European average viewability rate for display advertising was 59 percent and for movin...Read more...
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