Former Sellbranch Programmatic Director Marcus Ericson becomes Meetrics’ new Country Manager Nordics.


Over the last two years, Meetrics has established itself on the Nordic markets as the ad verification market industry leader. Marcus Ericson will lead the office in Stockholm to drive the development of the Nordic markets further.

Max von Hilgers, CEO and co-founder of Meetrics, is pleased about the new team member in this area: “With Marcus we have gained a new colleague with more than twelve years of experience in the digital media business. With his support, we hope for more external awareness and attention for our work. The Nordics are a very important and quickly developing market for us. We believe that he is the right match for our clients and that he will efficiently and effectively take care of the on-site processes.”

Meetrics’ new Country Manager Ericson adds “With a good foundation already existing, I look forward to bring Meetrics to the next level in the Nordic region. With the local presence and strong team based in Berlin I believe we have the perfect match to build a stronger position in the Nordic countries”.


Since 2008, Meetrics is providing solutions to enhance the quality of online marketing, contributing to a more transparent and effective digital ecosystem. In addition to measuring the viewability of online ads, Meetrics provides control over advertising environments, audiences, and fraudulent ad placements. Meetrics is the first European company to be accredited by the most relevant industry body, the Media Rating Council, for Sophisticated Fraud Detection and also for Mobile Web and In-App Viewability measurements. Global leading companies trust Meetrics’ products and services.

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London, 23 July 2018 – Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the same level as Q1. Values for banner advertising decreased by one percentage point to 58% in the same period.

Philipp von Hilgers, Managing Director and Co-Founder of Meetrics said: “The UK market has historically been in last place for viewability, but optimization measures are finally taking effect. Viewability levels for display are stabilizing, and values are improving over the long-term. Nevertheless, the UK still has work to do to catch up with performance rates internationally.

Compared to other markets, the UK still ranks in the lower half of the table. The best viewability rate was measured in the Austrian market at 73%, followed by Sweden at 64%. The international average was 61% in Q2 2018.

UK consumers view display ads for five seconds more than the international average
The view time in the UK compares favorably internationally. On average, a seen ad is viewable for around 26.2 seconds. That’s almost five seconds more than the international average.

The complete Viewability Benchmarks, including a detailed list of different banner formats, are available to download free at In the quarterly reports, Meetrics provides an overview of Viewability rates and average Viewability duration. The basis for Meetrics’ Viewability Benchmarks is the “50/1” guideline of the IAB and the Media Rating Council (MRC). At least 50% of the advertising space must have been in the visible area of the browser for at least one continuous second. For video ads, the recommendation is “50/2”, which means the video ad must have been viewable for at least two seconds with at least 50% of its area.

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Meetrics’ Ad Attention Solution now Provides Viewability Metrics for YouTube Ads

Meetrics announces Viewability metrics reporting for YouTube across all devices

25th June 2018 – Meetrics today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices. By leveraging its partnership with Google, Meetrics was able to develop a solution underpinned by privacy and security for YouTube’s end users. Viewability metrics play an important role for advertisers in the assessment of media investments.

At launch, Meetrics will offer industry standard viewability Measurement for YouTube video ads (i.e. verification of impressions that have at least 50 percent of its pixels on screen for two or more consecutive seconds). Advanced viewability metrics, including audibility and viewable time on screen, will also soon be made available.

“Meetrics is now able to provide viewability reports for advertisements running on YouTube, which is good news for our advertisers and partners,” said Philipp von Hilgers, Co-Founder and Managing Director at Meetrics.

Google and YouTube continue to work alongside the leading industry bodies on viewability measurement, adding Meetrics as a further partner in this space.

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