26 January 2018

UK Viewability Figures Rise – Meetrics’ Viewability Benchmarks for the fourth quarter of 2017

UK ad viewability levels have hit their highest level in three and a half years. According to the latest quarterly benchmark report from ad-verification company Meetrics, the proportion of banner ads served at minimum viewability standard increased from 52% to 56% in the final quarter of 2017. Read more

26 January 2018

UK Ad-Viewability reaches highest level since 2014

A recent upward trend in ad viewability has continued with the ley metric now at its highest level since the second quarter of 2014, according to the latest report from ad verification platform Meetrics. Read More

29 November 2017

Facebook brings in Meetrics as first international viewability partner

Facebook has chosen Meetrics as its first viewability partner from outwith the US as it continues to work on improving advertiser confidence in its figures following revelations that it had claimed an adverts reached more people than official census data. Read more

29 November 2017

5 tips – så kravställer du för brand safety

I mars stormade det kraftigt kring Youtube gällande bristande säkerhet för varumärken. Du som är marknadschef, har du nu koll på hur din mediebyrå eller programmatiska specialister kvalitetssäkrar era programmatiska köp? Och vet du hur du ska kravställa för att garantera din varumärkeskontext? Read more

13 November 2017

Visibilité stable pour le display et la vidéo en France d’après Meetrics

Le taux de visibilité des campagnes de display en France progresse d’un point au Q3 2017. Pour le troisième trimestre de l’année 2017, 59% des publicités en ligne ont atteint le seuil minimal de visibilité selon la norme MRC en France, se positionnant 4 points au-dessus de la moyenne internationale (55%). Read more

10 November 2017

45 proc. budżetów digital jest wydawana nieefektywnie. W jakie formaty warto inwestować?

Z opublikowanego właśnie przez firmę Meetrics międzynarodowego raportu „Viewability Benchmark Report” dotyczącego widoczności reklam wynika, że w III kwartale znacznie wzrósł na polskim rynku średni czas kontaktu z reklamą (do 27,5 sekundy). Średnia widoczność reklam natomiast zmniejszyła się nieznacznie (do 55 proc.). Read more

8 November 2017

Meetrics ottiene l’accreditamento del Media Rating Council

Meetrics, società che fornisce un’intera suite di servizi di ad verification a clienti in tutto il mondo, ha ricevuto l’accreditamento del Media Rating Council (MRC) per ulteriori competenze nella misurazione. Con l’ad fraud che sta diventando una vera e propria minaccia per gli inserzionisti, Meetrics ha sviluppato una soluzione per prevenire la segnalazione di Traffico Non Valido e ottenuto l’accreditamento MRC per il rilevamento e la filtrazione della Sophisticated IVT per il traffico web su desktop e mobile. Read more

3 November 2017

Meetrics in European MRC Accreditation ‘First’

Ad visibility analyst Meetrics has been granted full accreditation by the US-based Media Rating Council (MRC), across both anti-fraud and viewability, including in-app environments. The firm says it is the first in Europe with this combination of awards. Read more

27 October 2017

UK ad viewability figures are increasing

Ad viewability levels for display ads in the UK rose in Q2 2017, marking the first viewability increase in nine months, according to the latest quarterly figures from ad verification company Meetrics. In the second quarter, the percentage of banner ads served in the UK that met minimum viewability guidelines rose to 51%, up from 47% the previous quarter. Read more

26 October 2017

Meetrics: in Italia il 68% degli annunci è viewable

Il Viewability Benchmark Report della società di misurazione rivela che rispetto ai più grandi mercati europei il nostro paese è al primo posto in termini di visibilità della pubblicità digitale. La durata della visualizzazione si attesta sui 24,4 secondi. Il Country Manager, Simone Fortunato: «Dati molto incoraggianti per l’industria» Read more

26 October 2017

Launch of Gold Standard Is a Positive Step, But More Still Needs Doing

In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the ‘IAB Gold Standard’ initiative, comprising three primary actions that media owners can take. Read more

23 October 2017

Power of Programmatic by Yume : état des lieux et acteurs du marché de la video

Le 18 octobre se tenait le Petit-déjeuner Yume sur le programmatique et la vidéo. Read more

16 October 2017

Meetrics cresce in Italia con il Country Manager Simone Fortunato. La società: “Raddoppiati i ricavi”

Debutto positivo quello di Meetrics in Italia. La società tedesca specializzata nella misurazione della qualità e della trasparenza del digital marketing ha inaugurato la branch italiana a febbraio, e in pochi mesi ha messo a segno un’importante crescita. Read more

20 September 2017

“Vi måste sluta rätta vår egen hemläxa”

GÄSTKRÖNIKA. Jonas Jonsborg, Nordenchef på Meetrics, sammanfattar Dmexco och förklarar varför P&G:s tal var det viktigaste. Read more

9 August 2017

Rośnie widoczność reklam online. Jak wypada Polska?

Opublikowano m raport “Viewability Benchmark Report”, przygotowywany cyklicznie przez firmę Meetrics, który po raz pierwszy objął także rynek polski. Również po raz pierwszy twórcy raportu przyjrzeli się widoczności reklam wideo oraz różnicom w widoczności reklam kupowanych bezpośrednio i reklam kupowanych “automatycznie” (programmatic buying). Read more

1 August 2017

UK Display Ad Viewability Rate Rose Above 50% in Q2

Ad viewability levels for display ads in the UK rose in Q2 2017, marking the first viewability increase in nine months, according to the latest quarterly figures from ad verification company Meetrics. In the second quarter, the percentage of banner ads served in the UK that met minimum viewability guidelines rose to 51%, up from 47% the previous quarter. Read more

31 July 2017

Online ad viewability shoots up to highest level in over a year

The latest quarterly survey of UK ad viewability levels has registered the first uptick in nine months to propel the benchmark index to its highest level in over a year. Compiled by verification firm Meetrics, the figures show that between April and June the proportion of adverts meeting minimum viewability criteria jumped from 47% to 51% … Read more

27 July 2017

Brand safety: Meetrics intégrée à SpotX

La plateforme de monétisation vidéo SpotX annonce l’intégration de la solution de brand safety de la PME européenne  Meetrics. Des données de vérification des inventaires et du comportement des audiences seront ainsi mises à disposition des annonceurs vidéo au niveau mondial. Read more

15 July 2017

Meetrics and SpotX partner for video audience verification and attention data

Video ad serving platform SpotX and ad vertification vendor Meetrics have announced they are teaming up to provide additional inventory verification and audience behaviour data for video advertisers around the globe. Read more

4 July 2017

SpotX, inventory video più trasparenti grazie a un accordo con Meetrics

SpotX e Meetrics uniscono le forze per offrire alle aziende in Europa e nel mondo nuovi strumenti per misurare la qualità delle inventory video e il comportamento degli utenti. I dati di Meetrics verranno integrati all’interno della piattaforma di SpotX per i publisher, per fornire ai brand inserzionisti informazioni su viewability, qualità delle inventory e comportamento degli utenti. Read more

19 June 2017

Meetrics wchodzi do Polski. Tomasz Piątkowski został Country Managerem

Na polski rynek wchodzi Meetrics, firma zajmująca się internetowymi kampaniami reklamowymi. Biurem firmy w Polsce pokieruje – na stanowisku Country Managera – Tomasz Piątkowski, dotychczasowy członek zarządu i Chief Digital Officer GroupM. Read more

22 May 2017

Mohamed Laaouissi, Country Manager France de Meetrics

Anciennement Country Manager chez Dataxu, Mohamed Laaouissi rejoint les équipes de Meetrics et dirigera toutes les activités en cours pour la France depuis le bureau de Paris. Read more

3 May 2017

Mobile pushes down ad viewability levels

8 March 2017