Meetrics forms partnership with InMobi to advance quality and transparency in mobile marketing

Berlin, July 1st 2020 - We are proud to announce our new partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike.

This partnership offers opportunities for all our demand partners in Europe and across the globe to strengthen viewability measurements and optimise media spend, while taking advantage of the valuable audience targeting and placement options of the InMobi Exchange. Advertisers running campaigns on InMobi Exchange can now simply choose to measure their ad viewability via Meetrics’ using OM SDK technology.

Manuel Koubek, Commercial Director of Meetrics, comments: “We are happy to partner with InMobi in mobile marketing and to advance quality and transparency in the market. The consumption of mobile media is growing by the day which is why issues such as the measurability and transparency of the resulting ad space are more important than ever.”

“Our partnership with Meetrics to support viewability on OM SDK in-app supply is a reflection of our continued efforts to provide trust and transparency for our customers,” adds Saurav Dutta, Head of Ecosystem Development and Product Partnerships, for InMobi. “We look forward to working with Meetrics to help customers reach their viewability measurement goals at scale.”

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