In the following you find an updated analysis of our Viewability Benchmarks for the International market.
If you require further information, don’t hesitate to get in touch.
Germany UK France Austria
The data is based on the definition of Viewability from the Media Rating Council (50/1). Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.
Please also find the reports of the latest quarters available for free download:
Benchmarks Q4/16 Benchmarks Q3/16 Benchmarks Q2/16 Benchmarks Q1/16
Increase the media quality and effectiveness of your digital branding campaigns. Meetrics’ Ad Attention Manager provides real-time KPIs on Viewability, Ad Fraud, Brand Safety and Audience, across all delivery channels.
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