Viewability Benchmarks

International Q4/2016

In the following you find an updated analysis of our Viewability Benchmarks for the International market.

If you require further information, don’t hesitate to get in touch.



Please also find reports for the markets:

Germany UK France Austria

Ad FormatViewability RateØ-Viewtime
TOTAL55%27.6 sec
HalfPage Ad65%30.1 sec
Leaderboard45%26.0 sec
MPU52%26.0 sec

The data is based on the definition of Viewability from the Media Rating Council (50/1).
Ad Impressions that have been triggered by fraudulent activities were excluded from the benchmark.

Please also find the reports of the latest quarters available for free download:

Benchmarks Q4/16 Benchmarks Q3/16 Benchmarks Q2/16 Benchmarks Q1/16

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Oliver Jäkel
Oliver Jäkel

Business Development DE/INT
+49 (0) 30 - 609 8464 - 76
berlin@meetrics.com

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