Description of Methodology (DOM)

This Description of Methodology (DOM) is a summary of the impression measurement processes employed, including a general description of our measurement methodology, filtration processes and reporting procedures.

It covers the product ”Meetrics Ad Attention Manager (ADAM)” related to Display, Rich-Media and Video Viewability Measurements. This DOM does not cover Meetrics’ Audience, Brand Safety or Invalid Traffic Solutions (beyond the filtration methods that are applied to Viewable Impressions).

The DOM is sent to new clients at the beginning of the cooperation. The most recent version can be downloaded below. After a material change in the methodology the DOM document will be resent to clients. Furthermore customers can also be informed using a message popup window after successful login into ADAM.

Latest version:

20200115_DescriptionOfMethodology.pdf