Inventors of the Viewable Impression

In 2008, Meetrics measured the first “viewable impression”: a value that clearly shows the actual performance of an advert. Meetrics is therefore a pioneer in measuring the visibility of display advertising.

Meetrics is the first European company to be certified by the Media Rating Council for the measurement of display and video ad viewable impressions on desktop and mobile web.

Since 2017, Meetrics has also been accredited for its solution for the detection of General and Sophisticated Invalid Traffic on desktops and mobile websites by the MRC.

Meetrics is working with leading Ad Tech platforms like Xandr and is Global Measurement Partner of Facebook, Google and other providers.

Meetrics from 2008 until today

We calculate the current success rate of Your digital branding campaign - and help You to increase it

Our international team develops innovative solutions and offers an individual service in many locations in Europe.

Management
Philipp von Hilgers
Co-founder and CEO

Philipp is co-founder and Managing Director of Meetrics. Prior to that he conducted research on human-computer interaction at Max Planck Institute for History of Science, MIT and in Harvard, and consulted firms on this topic. He is also a board member of the Digital Marketing Quality focus group at BVDW and was board member of IAB Europe for many years.

Management
Max von Hilgers
Co-founder and CEO

Max is the co-founder and CEO of Meetrics. He is responsible for finances, HR and company development. Prior to founding Meetrics in 2008, Max taught and conducted research at various universities abroad and worked for different scientific funding organizations.

Germany
Hendrik Schumacher
Hendrik Schumacher
Co-founder and CTO
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Maren Wulf
Maren Wulf
Director Client Success / Member of Managing Board
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Manuel Koubek
Manuel Koubek
Commercial Director / Member of Managing Board
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Clemens Egle
Clemens Egle
Head of Product
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Susanne Föhlinger
Susanne Föhlinger
Head of Finance & Controlling
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Jasmin Beuermann
Jasmin Beuermann
Head of HR
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Poland
Hubert Świtalski
Hubert Świtalski
Country Manager Poland
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Patrik Paroubek
Senior Sales Manager DACH

Meetrics GmbH – Headquarters Berlin
Alexanderstraße 7 · DE-10178 Berlin