In 2008, Meetrics measured the first “viewable impression”: a value that clearly shows the actual performance of an advert. Meetrics is therefore a pioneer in measuring the visibility of display advertising.
Meetrics is the first European company to be certified by the Media Rating Council for the measurement of display and video ad viewable impressions on desktop and mobile web.
As part of the renewal of the certification in 2017, Meetrics also received accreditation for the detection of General or Sophisticated Invalid Traffic on desktop and mobile web.
Meetrics also supports viewability initiatives worldwide.