Inventors of the Viewable Impression

In 2008, Meetrics measured the first “viewable impression”: a value that clearly shows the actual performance of an advert. Meetrics is therefore a pioneer in measuring the visibility of display advertising.

Meetrics is the first European company to be certified by the Media Rating Council for the measurement of display and video ad viewable impressions on desktop and mobile web.

As part of the renewal of the certification in 2017, Meetrics also received accreditation for the detection of General or Sophisticated Invalid Traffic on desktop and mobile web.

Meetrics also supports viewability initiatives worldwide.

Meetrics from 2008 until today

We calculate the current success rate of Your digital branding campaign - and help You to increase it

Our international team develops innovative solutions and offers an individual service in many locations in Europe.

Management
Philipp von Hilgers
Co-founder and CEO

Philipp is the co-founder and CEO of Meetrics. Before he founded Meetrics, he conducted research on human-computer interaction at the Max Planck Institute for History of Science, at MIT and in Harvard, and consulted companies on this topic. Philipp is board member of the Digital Marketing Quality focus group from BVDW and is also board member of the IAB Europe.

Management
Max von Hilgers
Co-founder and CEO

Max is the co-founder and CEO of Meetrics. He is responsible for finances, HR and company development. Before Meetrics was founded, he taught and conducted research on literature and new media in universities in Germany, France and Russia. Alongside teaching he also set up and successfully led international organisations for the German Academic Exchange Service and other NGOs.

Germany
Hendrik Schumacher
Hendrik Schumacher
Co-founder and CTO
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Maren Wulf
Maren Wulf
Director Client Success / Member of Managing Board
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Clemens Egle
Clemens Egle
Head of Product
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Constantin Bohn
Constantin Bohn
Sales Director
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Susanne Föhlinger
Susanne Föhlinger
Head of Finance & Controlling
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Anastasia Sanftleben
Anastasia Sanftleben
Head of Human Resources
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Austria
Felix Badura
Felix Badura
Co-founder and Country Manager Austria
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Nordics
Marcus Ericson
Marcus Ericson
Country Manager Nordics
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France
Mohamed Laaouissi
Mohamed Laaouissi
Country Manager France
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Poland
Hubert Świtalski
Hubert Świtalski
Country Manager Poland
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Constantin Bohn
Director Sales
Jan Schütte
Senior Sales Manager

Meetrics Great Britain
Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin