About us

Since 2008 Meetrics provides cutting edge solutions to master online marketing across all channels, creating a transparent and a more efficient digital eco-system. The key areas Meetrics focuses on are: Viewability, Fraud Prevention, Brand Safety and Audience Verification.

As the first European vendor Meetrics is being accredited by the MRC for its Display and Video Ad Viewability Metrics. In addition Meetrics is also certified by the ABC/JICWEBS.

World's leading advertisers like P&G, L'Oréal or General Motors rely on Meetrics’ products and services. On the publisher side renowned companies like AOL, Condé Nast, RTL and Sanoma trust in Meetrics' extensive experience in digital marketing.

Managing Board

Philipp von Hilgers
Philipp von Hilgers
Managing Director
Max von Hilgers
Max von Hilgers
Managing Director
Felix Badura
Felix Badura
Director Product
Hendrik Schumacher
Hendrik Schumacher
Director of Technology
Anant Joshi
Anant Joshi
Director International Business


the Trade Desk



Viewability Benchmark Report Q4 / 2016

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics. In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016. The UK remains significantly behind other European countries in terms of viewability levels: Austria is at 68%, Germany at 58% and France at 57%.

Complete Press Release Benchmark Report

Meetrics Viewability Benchmarks Q4/2016


Five ways automotive can save £105 million in wasted advertising

Automotive advertisers are now the third biggest spenders in the UK on online banner and video ads, splashing just over £250 million annually. However, they’re wasting about 42% of this – £105m – on ads that never have the chance to be seen in the first place. So, why is this seemingly bizarre situation occurring? The roots to that answer lie in the fact the online advertising industry is incredibly fast-moving, complex and highly-technology dependent and is still in its infancy compared to the likes of TV, radio and print.

Complete article on Automotive Management


Viewability Benchmark Report Q3/2016

For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week. Only 49% met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. However, this was a marginal improvement on 47% from the second quarter in 2016, according to the latest report from ad verification company Meetrics. Despite the improvement, the UK remains significantly behind other European countries in terms of viewability levels: Austria is at 69%, France at 60% and Germany at 59%.

Complete Press Release Benchmark Report Article on PerformanceIN

Meetrics Viewability Benchmarks Q3/2016


Digital Media World 2016

Meet Meetrics’ Co-Founder and Director Product Felix Badura at the Digital Media World 2016 in Vienna. Together with André Eckert (COO, austria.com/plus) he will speak on “Ad Viewability as a currency – chances and risks for publishers”, October 11th at 11:30.

More details on the conference programme


Meetrics receives third funding round

Meetrics, Europe’s leading provider of comprehensive reviews of the quality of digital advert placements, has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company’s partners. Alongside the newcomers, two long-standing investors, VC Fonds Technologie Berlin (operated by IBB Beteiligungsgesellschaft) and yabeo Capital are also involved in this investment round. Meetrics now has new capital that amounts in total to a seven-figure sum that will primarily be used for further European expansion.

Complete Press Release Article on The Marketingblog


Platform161 and Meetrics partner to offer guaranteed viewability at a pre-bid level

Platform161 & Meetrics’ brand new joint approach brings a new dimension to programmatic buying by combining it with programmable quality management. This partnership helps to overcome the limitations of common viewability approaches who are limited to offering a single threshold of viewability: if it’s visible for just one second with only 50 percent of its pixels in view. Platform161’s pre-bidding solution enables clients to bid on much higher viewability targets by offering any desired combinations.

Complete Press Release Q&A on ExchangeWire

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    Oliver Jäkel
    Oliver Jäkel

    Business Development DE/INT
    +49 (0) 30 - 609 8464 - 76

    Our memberships


    iab europe iab austria iab france iab UK