In 2008, Meetrics measured the first “viewable impression”: a value that clearly shows the actual performance of an advert. Meetrics is therefore a pioneer in measuring the visibility of display advertising.
Meetrics is the first European company to be certified by the Media Rating Council for the measurement of display and video ad visible impressions on desktop, mobile and in-app devices.
As part of the renewal of certification in 2017, Meetrics also received accreditation for the detection of General or Sophisticated Invalid Traffic. Meetrics Ad Attention Manager Suite was also tested in 2017 as part of the British ABC / Jicwebs audit and was able to successfully demonstrate all scenarios on all browsers.
Meetrics also supports viewability initiatives worldwide.