Blog: The Meetrics experts report on current topics and trends in the industry


Road to VAST 4.x: a mid-term review
– Clemens Egle, Head of Product, August 2021


It’s been nearly 10 years since the release of VPAID 2.0 in April 2012. Recently, the standard has been deprecated, as OMID for desktop and mobile web was released. Now the 2016 VAST 4.x standard is back in the limelight.


Groupe Marie Claire’s success story with Meetrics
– Tony Rajaonarivo, Traffic Manager Groupe Marie Claire, April 2021


In addition to providing us with relevant information on the visibility of all our formats on all our sites, Meetrics constantly supports us in our personalised requests and provides a quality service that allows us to respond reliably to the demands of the advertising market.


Looking beyond standardised metrics
– Alastair Grant, Product Owner, March 2021


For a long time, the go-to proof that a brand reached a member of its audience with a digital video ad placement was very basic. Many brands begin to rethink the verification of their video campaigns and are building new metrics specific to how they want to measure the effectiveness of their ads.


Benefits of validated audience data
– Jonas Kuhnle, Product Owner Data Platform, February 2021


Making sure your adverts are seen by the right people online is becoming increasingly difficult. One way to control ad placements for the desired target audience is to contract directly with publishers who promise a certain make-up of their audience. In doing so, advertisers are relying on claims made by the sell-side.


Leveraging the newest available video viewability technology
– Clemens Egle, Head of Product, December 2020


As digital media consumption is increasing, so is the use of video formats in advertising. In contrast to that, the adoption of ad verification technology for video formats among those controlling video players is spotty at best.


Verified Pre-bid Targeting Increases Brand Suitability
– Hendrik Wistuba, Marketing/PR Manager, November 2020


Especially in the context of brand safety the capabilities of pre-bid targeting and post-bid ad verification are often mingled. To not fall into the trap of overestimating any one solution, it is important to differentiate the two by their functionality and purpose.


3 ways to buy YouTube ad inventory – 1 way to measure
– Hendrik Wistuba, Marketing/PR Manager, October 2020


The advertising budgets allocated to large platforms haven’t been larger than they are this year. With the demand for user-generated content further on the rise, ad spend is merely following eyeballs. This article discusses how buying strategies can take viewability and brand safety strategies into account.


The funnel to viewable impressions – why render status is so important
– Hendrik Wistuba, Marketing/PR Manager, July 2020


As data rates and computing power started to rapidly increase, it became possible to compare cookies, programmatically purchase digital ad space and even track user behaviour in real-time. Due to all the challenges that programmatic advertising and data management strategies pose in a privacy-concerned world, the fundamental process of delivering digital ads often gets overlooked.


Meetrics forms partnership with InMobi to advance the quality and transparency in mobile marketing
– Hendrik Wistuba, Marketing/PR Manager, June 2020


We are proud to announce our partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike. From now on, viewability rates may be verified in all campaigns controlled via InMobi’s platforms.


Meetrics Updates 01/2020
– Hendrik Wistuba, Marketing/PR Manager, June 2020


In this article, we’d like to share what’s new and what’s coming soon. I’ll also go over our social media offerings and some of our new clients and partners.


Measuring YouTube Inventory via Ads Data Hub
– Alastair Grant, Product Owner, May 2020


Ever since Google announced the winding down of third-party pixels on YouTube inventory, one of the most common questions we are asked is: How does this affect our ability to measure the viewability of YouTube campaigns?

Orkla Care’s Success Story with Meetrics

– Grzegorz Powalski, Digital Manager at Orkla Care Poland, March 2020

Cooperating with Meetrics is a natural step in the optimisation of digital activities in our company. Advertising formats and online consumer behavior are changing very dynamically, hence the need to use new valuable tools that will help us improve the efficiency of reaching our consumers.


Why Meetrics Doesn’t Sample
– Jonas Kuhnle, Product Owner Data Platform, December 2019


Nowadays, population analyses are mostly carried out on a sample basis. The advantage: there is no need to go around and ask everyone. After all, Meetrics also faces this problem. For Viewability, Fraud and Brand Safety, we do have the ability to analyze the entire population. Read more about why Meetrics is committed to a full census.


No means NoSQL
– Maurice Wolter, Lead Data Engineer, February 2019


Online advertising industry is growing rapidly and with it the amount of data that needs to be coped with. It is clear that it is not enough to just take some computers and an old fashioned database to overcome this challenge.


Which display ad formats are performing best and why
– the Client Service Team, August 2018


The competition for attention in the online marketing world is very tough. At Meetrics we are often asked which display ads perform the best and why. This is no easy question to answer.


The road to the VAST 4.x standard
– Clemens Egle, Head of Product, July 2018


For years it has been agreed that the current solutions for measuring VideoAds are not really satisfactory for any of the participants. Which gaps need to be filled, why a rethinking has to take place and how Meetrics is driving the topic forward …

GDPR Compliant

Meetrics and the new EU GDPR
– Jonas Kuhnle, Product Owner Data Platform, May 2018


The DSGVO is currently the buzzword in the online marketing industry. In order to comply with the DSGVO on May 25, many companies are mobilizing numerous human and temporal resources. The penalties sound draconian and nobody wants to make themselves vulnerable to the sensitive issue of privacy …