Why Meetrics Doesn’t Sample
– Jonas Kuhnle, Product Owner Data Platform, December 2019
Nowadays, population analyses are mostly carried out on a sample basis. The advantage: there is no need to go around and ask everyone. After all, Meetrics also faces this problem. For Viewability, Fraud and Brand Safety, we do have the ability to analyze the entire population. Read more about why Meetrics is committed to a full census.