The Meetrics experts report on current topics and trends in the industry

Graphen_Meetrics

Which display ad formats are performing best and why
– the Client Service Team, August 2018

 

The competition for attention in the online marketing world is very tough. At Meetrics we are often asked which display ads perform the best and why. This is no easy question to answer.

videoklappe_1

The road to the VAST 4.x standard
– Clemens Egle, Head of Product, July 2018

 

For years it has been agreed that the current solutions for measuring VideoAds are not really satisfactory for any of the participants. Which gaps need to be filled, why a rethinking has to take place and how Meetrics is driving the topic forward …

GDPR Compliant

Meetrics and the new EU GDPR
– Jonas Kuhnle, Product Owner Data Platform, May 2018

 

The DSGVO is currently the buzzword in the online marketing industry. In order to comply with the DSGVO on May 25, many companies are mobilizing numerous human and temporal resources. The penalties sound draconian and nobody wants to make themselves vulnerable to the sensitive issue of privacy …