Why Meetrics Doesn’t Sample
– Jonas Kuhnle, Product Owner Data Platform, December 2019
Nowadays, population analyses are mostly carried out on a sample basis. The advantage: there is no need to go around and ask everyone. After all, Meetrics also faces this problem. For Viewability, Fraud and Brand Safety, we do have the ability to analyze the entire population. Read more about why Meetrics is committed to a full census.
No means NoSQL
– Maurice Wolter, Lead Data Engineer, February 2019
Online advertising industry is growing rapidly and with it the amount of data that needs to be coped with. It is clear that it is not enough to just take some computers and an old fashioned database to overcome this challenge.
The competition for attention in the online marketing world is very tough. At Meetrics we are often asked which display ads perform the best and why. This is no easy question to answer.
The road to the VAST 4.x standard
– Clemens Egle, Head of Product, July 2018
For years it has been agreed that the current solutions for measuring VideoAds are not really satisfactory for any of the participants. Which gaps need to be filled, why a rethinking has to take place and how Meetrics is driving the topic forward …
The DSGVO is currently the buzzword in the online marketing industry. In order to comply with the DSGVO on May 25, many companies are mobilizing numerous human and temporal resources. The penalties sound draconian and nobody wants to make themselves vulnerable to the sensitive issue of privacy …