Blog: The Meetrics experts report on current topics and trends in the industry

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The funnel to viewable impressions – why render status is so important
– Hendrik Wistuba, Marketing/PR Manager, July 2020

 

As data rates and computing power started to rapidly increase, it became possible to compare cookies, programmatically purchase digital ad space and even track user behaviour in real-time. Due to all the challenges that programmatic advertising and data management strategies pose in a privacy-concerned world, the fundamental process of delivering digital ads often gets overlooked.

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Meetrics forms partnership with InMobi to advance the quality and transparency in mobile marketing
– Hendrik Wistuba, Marketing/PR Manager, June 2020

 

We are proud to announce our partnership with InMobi to increase the open measurement capabilities of media buyers and publishers alike. From now on, viewability rates may be verified in all campaigns controlled via InMobi’s platforms.

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Meetrics Updates 01/2020
– Hendrik Wistuba, Marketing/PR Manager, June 2020

 

In this article, we’d like to share what’s new and what’s coming soon. I’ll also go over our social media offerings and some of our new clients and partners.

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Measuring YouTube Inventory via Ads Data Hub
– Alastair Grant, Product Owner, May 2020

 

Ever since Google announced the winding down of third-party pixels on YouTube inventory, one of the most common questions we are asked is: How does this affect our ability to measure the viewability of YouTube campaigns?

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Why Meetrics Doesn’t Sample
– Jonas Kuhnle, Product Owner Data Platform, December 2019

 

Nowadays, population analyses are mostly carried out on a sample basis. The advantage: there is no need to go around and ask everyone. After all, Meetrics also faces this problem. For Viewability, Fraud and Brand Safety, we do have the ability to analyze the entire population. Read more about why Meetrics is committed to a full census.

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No means NoSQL
– Maurice Wolter, Lead Data Engineer, February 2019

 

Online advertising industry is growing rapidly and with it the amount of data that needs to be coped with. It is clear that it is not enough to just take some computers and an old fashioned database to overcome this challenge.

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Which display ad formats are performing best and why
– the Client Service Team, August 2018

 

The competition for attention in the online marketing world is very tough. At Meetrics we are often asked which display ads perform the best and why. This is no easy question to answer.

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The road to the VAST 4.x standard
– Clemens Egle, Head of Product, July 2018

 

For years it has been agreed that the current solutions for measuring VideoAds are not really satisfactory for any of the participants. Which gaps need to be filled, why a rethinking has to take place and how Meetrics is driving the topic forward …

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Meetrics and the new EU GDPR
– Jonas Kuhnle, Product Owner Data Platform, May 2018

 

The DSGVO is currently the buzzword in the online marketing industry. In order to comply with the DSGVO on May 25, many companies are mobilizing numerous human and temporal resources. The penalties sound draconian and nobody wants to make themselves vulnerable to the sensitive issue of privacy …