Viewability Benchmark reports from Meetrics are published quarterly.

Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for at least 1 second).

 

Viewability Benchmark Report – Q4/2017

Ad viewability hits 3½-year high

UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics. In the final quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 52% to 56% – the first time levels have risen for three consecutive quarters.

The UK, which traditionally lags far behind the other seven European countries in which Meetrics measures viewability, is starting to look more comparable: it has overtaken both Switzerland (48%) and Poland (50%) and is only just behind Germany (55%). Austria (67%) leads the way followed by Italy (63%), France (62%) and Sweden (61%).

Get the report here:

Please confirm the reCaptcha function before sending the message.

START DOWNLOAD

Overview Meetrics Benchmark Reports

Follow the developments in the Meetrics benchmark reports from previous quarters.

Would you like to improve the viewability of your ads?

We will be happy to advise you.

Please confirm the reCaptcha function before sending the message.

Send
Marco Beba
Global Account Executive

Meetrics Great Britain
Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin

Marco Beba
Global Account Executive

Meetrics Great Britain
Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin

Would you like to improve the viewability of your ads?

We will be happy to advise you.

Please confirm the reCaptcha function before sending the message.

Send