Viewability Benchmark reports from Meetrics are published quarterly.

Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for at least 1 second).

 

Viewability Benchmark Report – Q2/2018

Viewability Benchmarks: 42 % of all UK display ads were not seen in Q2

Less than two-thirds (58%) of banner ads served met minimum viewability guidelines.
Display ads are viewed for five seconds longer than the international average

Meetrics’ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the same level as Q1. Values for banner advertising decreased by one percentage point to 58% in the same period.

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Overview Meetrics Benchmark Reports

Follow the developments in the Meetrics benchmark reports from previous quarters.

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Marco Beba
Global Account Executive

Meetrics Great Britain
Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin

Marco Beba
Global Account Executive

Meetrics Great Britain
Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin

Would you like to improve the viewability of your ads?

We will be happy to advise you.

Please confirm the reCaptcha function before sending the message.

Send