Viewability Benchmark reports from Meetrics are published quarterly.

Our reports contain information about which visibility values digital advertisements have and how these values are evolving in many European markets. The values are based on the international recommended minimum standard from IAB and MRC (50% of the ad is in a visible area for at least 1 second).

 

Viewability Benchmark Report – Q1/2018

Ad viewability hits record high

UK ad viewability levels have hit their highest level since records began back in the in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.

In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters.

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Overview Meetrics Benchmark Reports

Follow the developments in the Meetrics benchmark reports from previous quarters.

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Marco Beba
Global Account Executive

Meetrics Great Britain
Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin

Marco Beba
Global Account Executive

Meetrics Great Britain
Headquarters Berlin · Alexanderstrasse 7 · DE-10178 Berlin

Would you like to improve the viewability of your ads?

We will be happy to advise you.

Please confirm the reCaptcha function before sending the message.

Send