In the following you find the latest figures of Meetrics Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).
How many users actually see your adverts? For every ad, Meetrics measures if the advert was seen and for how long it was visible.
Automated ad delivery systems are drawing in more and more impostors. Meetrics tracks down suspicious activities.
Where do your ads end up? How exclusively are they shown? Meetrics reveals websites with questionable content and unsuitable pages.
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your audience.
Declining viewability is a hot topic for advertisers, particularly within programmatic. Platform161 & Meetrics’ brand new joint approach brings a new dimension to programmatic buying by combining it with programmable quality management.Link to Message
Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics’ director of international business.Link to Message
Online ad viewability levels in the UK decreased dramatically to 47% in the second quarter of 2016, the lowest level for 18 months, according to a new report from ad verification company Meetrics. The last time it was lower was 46% in Q4 2014.
Consequently, the UK lags further behind other European countries in terms of viewability levelsLink to Message
Thank you very much for an amazing night!
We are very much looking forward to next years Rooftop Lounge and still resonate the astonishing views.Link to Message
Meetrics’ Director of International Business, Anant Joshi in an interview with ExchangeWire. Have a look and learn more about mitigating risks for digital brand marketing.Link to Message
We are looking forward to an exciting event tour and many interesting talks within the next weeks:Link to Message