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Ad Attention Manager

Viewability Benchmark Q2/2016


In the following you find the latest figures of Meetrics Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).


56 percent

Viewability Rate

28.9 sec

Ø-Viewtime

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News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your audience.

News

09-01-2016

Meetrics receives third funding round

Meetrics, Europe’s leading provider of comprehensive reviews of the quality of digital advert placements, has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company’s partners.

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08-22-2016

Platform161 and Meetrics partner to offer a new dimension in guaranteeing viewability at a pre-bid level

Declining viewability is a hot topic for advertisers, particularly within programmatic. Platform161 & Meetrics’ brand new joint approach brings a new dimension to programmatic buying by combining it with programmable quality management.

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07-25-2016

Why aren’t all ads viewable?

Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics’ director of international business.

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07-14-2016

Viewability Benchmark Report Q2/2016

Online ad viewability levels in the UK decreased dramatically to 47% in the second quarter of 2016, the lowest level for 18 months, according to a new report from ad verification company Meetrics. The last time it was lower was 46% in Q4 2014.

Consequently, the UK lags further behind other European countries in terms of viewability levels

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06-02-2016

Rooftop Lounge 2016

Thank you very much for an amazing night!

We are very much looking forward to next years Rooftop Lounge and still resonate the astonishing views.

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05-13-2016

TraderTalk on current challenges of Ad Verification

Meetrics’ Director of International Business, Anant Joshi in an interview with ExchangeWire. Have a look and learn more about mitigating risks for digital brand marketing.

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Oliver Jäkel
Oliver Jäkel

Business Development DE/INT
+49 (0) 30 - 609 8464 - 76
berlin@meetrics.com

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