In the following you find the latest figures of Meetrics Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).
How many users actually see your adverts? For every ad, Meetrics measures if the advert was seen and for how long it was visible.
Automated ad delivery systems are drawing in more and more impostors. Meetrics tracks down suspicious activities.
Where do your ads end up? How exclusively are they shown? Meetrics reveals websites with questionable content and unsuitable pages.
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your audience.
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.Link to Message
Automotive advertisers are now the third biggest spenders in the UK on online banner and video ads, splashing just over £250 million annually. However, they’re wasting about 42% of this – £105m – on ads that never have the chance to be seen in the first place.Link to Message
For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week.Link to Message
Meet Meetrics’ Co-Founder and Director Product Felix Badura at the Digital Media World 2016 in Vienna. Together with André Eckert (COO, austria.com/plus) he will speak on “Ad Viewability as a currency – chances and risks for publishers”, October 11th at 11:30.Link to Message
Meetrics, Europe’s leading provider of comprehensive reviews of the quality of digital advert placements, has successfully completed its third round of funding. Two well-known experts in the ad-tech industry, Thomas Falk (eValue) and Ronald Paul (Muzungu Capital), are the newest members to join the company’s partners.Link to Message
Platform161 & Meetrics’ brand new joint approach brings a new dimension to programmatic buying by combining it with programmable quality management. This partnership helps to overcome the limitations of common viewability approaches who are limited to offering a single threshold of viewabilityLink to Message