In the following you find the latest figures of Meetrics Ad Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).
Ø-Duration of Viewability
How many users actually see your adverts? For every ad, Meetrics records if the advert was seen and for how long it was visible for.Go to feature
Where do your ads end up? How exclusively are they shown? Meetrics tracks down websites with questionable content and unsuitable pages.Go to feature
Who does your advertising actually reach? In real-time, Meetrics identifies the placements that will be most visible to your target audience.Go to feature
A large amount of video ads gets completely lost due to bad placements or players which are too small. Meetrics helps you to find suitable placements.Go to feature
Automated advert delivery systems are drawing in more and more impostors. Meetrics tracks down non-human traffic and suspicious activities.Go to feature
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.
The level of online ad viewability in the UK rose from 49% in Q2 to 52% in Q3, according to a new report from European ad verification company Meetrics. In Q3 2015, 52% of online ads served in the UK met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50% of it is in view for at least 1 second.Link to Message
It’s been almost 18 months since the US’ Media Ratings Council gave “viewability” the green light as a trading currency for online ads and nearly a year since GroupM’s bombshell that it would only pay for ads that are 100 per cent viewable. However, buying ads based on viewability hasn’t really hit prime time – except in Austria.Link to Message
Meetrics will be in attendance of dmexco 2015, the international conference for the digital industry taking place in Cologne, Germany, on 16th – 17th September 2015. We are making ourselves available throughout the conference to provide valuable expertise and free insights into how unique viewability solutions might be applied to individual brands.Link to Message
The level of online ad viewability in the UK has dropped noticeably over the last year, in the face of the rise in automated ad buying processes.
In Q2 2015, less than half (49%) of online ads served in the UK met the IAB and Media Ratings Council’s recommendation
Felix Badura shares his expertise on Viewability for Perfomance Marketing. See for yourself and find his keynote on “Viewability as a Trading Metric” at ADTRADER CONFERENCELink to Message
Today Admanagerforum for Publishers will take place in London for the first time and we are glad to attend.Link to Message