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Meetrics at dmexco

Valuable Expertise and Viewability Solutions

Meetrics will be in attendance of dmexco 2015, the international conference for the digital industry taking place in Cologne, Germany, on 16th – 17th September 2015. We are making ourselves available throughout the conference to provide valuable expertise and free insights into how unique viewability solutions might be applied to individual brands.

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Our Ad Viewability Benchmarks Q2/2015

Get an updated breakdown of our international benchmarks for each quarter. The data is based on the definition of visibility from the Media Rating Council (50/1).

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64 percent
Visibility rate*

28,0 sec.
Ø-Duration of visibility*

18,0 sec.
Ø-Duration of visibility**

* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface

News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.

News

08-21-2015

Meetrics@dmexco: Valuable Expertise and Viewability Solutions

Meetrics will be in attendance of dmexco 2015, the international conference for the digital industry taking place in Cologne, Germany, on 16th – 17th September 2015. We are making ourselves available throughout the conference to provide valuable expertise and free insights into how unique viewability solutions might be applied to individual brands.

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07-21-2015

UK online ad viewability falls below 50% in face of programmatic’s rise

The level of online ad viewability in the UK has dropped noticeably over the last year, in the face of the rise in automated ad buying processes.
In Q2 2015, less than half (49%) of online ads served in the UK met the IAB and Media Ratings Council’s recommendation

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07-07-2015

Keynote on “Viewability as a Trading Metric”

Felix Badura shares his expertise on Viewability for Perfomance Marketing. See for yourself and find his keynote on “Viewability as a Trading Metric” at ADTRADER CONFERENCE

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06-25-2015

Admanagerforum for Publishers London

Today Admanagerforum for Publishers will take place in London for the first time and we are glad to attend.

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06-05-2015

ADTRADER CONFERENCE

Some Impressions of this weeks ADTRADER CONFERENCE. Hot Topics 2015: Programmatic and Performance Advertising – Thank you Felix for this instructive discourse!

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05-20-2015

Rooftop Lounge

Our Rooftop Lounge was a big success thanks to perfect sunny weather and interesting conversations. We are extremely pleased that so many friends came by. A huge thanks to all participants!

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Our memberships

Accreditation

BVDW iab europe iab UK iab austria iab france iab singapore
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