In the following you find the latest figures of Meetrics Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).
How many users actually see your adverts? For every ad, Meetrics records if the advert was seen and for how long it was visible for.
Automated ad delivery systems are drawing in more and more impostors. Meetrics tracks down suspicious activities.
Where do your ads end up? How exclusively are they shown? Meetrics tracks down websites with questionable content and unsuitable pages.
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.
Online ad viewability levels in the UK decreased dramatically to 47% in the second quarter of 2016, the lowest level for 18 months, according to a new report from ad verification company Meetrics. The last time it was lower was 46% in Q4 2014.
Consequently, the UK lags further behind other European countries in terms of viewability levelsLink to Message
Thank you very much for an amazing night!
We are very much looking forward to next years Rooftop Lounge and still resonate the astonishing views.Link to Message
Meetrics’ Director of International Business, Anant Joshi in an interview with ExchangeWire. Have a look and learn more about mitigating risks for digital brand marketing.Link to Message
We are looking forward to an exciting event tour and many interesting talks within the next weeks:Link to Message
Viewability levels in the UK increased to 54% in the first quarter of 2016, the highest level for 18 months. However, despite the 4% point jump on the previous quarter, the UK still lags well behind other European countries in terms of viewability levels: France stands at 66%, Austria at 65% and Germany at 60%.Link to Message
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability, ExchangeWire speaks with Dr Felix Badura (pictured below), product director & co-founder, Meetrics about the prevalence, detection, measurement, and impact of ad fraud.Link to Message