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Our Ad Viewability benchmarks Q2/2015

Get an updated breakdown of our international benchmarks for each quarter. The data is based on the definition of visibility from the Media Rating Council (50/1).


64 percent
Visibility rate*

28,0 sec.
Ø-Duration of visibility*

18,0 sec.
Ø-Duration of visibility**

* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface

News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.



UK online ad viewability falls below 50% in face of programmatic’s rise

The level of online ad viewability in the UK has dropped noticeably over the last year, in the face of the rise in automated ad buying processes.
In Q2 2015, less than half (49%) of online ads served in the UK met the IAB and Media Ratings Council’s recommendation

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Keynote on “Viewability as a Trading Metric”

Felix Badura shares his expertise on Viewability for Perfomance Marketing. See for yourself and find his keynote on “Viewability as a Trading Metric” at ADTRADER CONFERENCE

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Admanagerforum for Publishers London

Today Admanagerforum for Publishers will take place in London for the first time and we are glad to attend.

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Some Impressions of this weeks ADTRADER CONFERENCE. Hot Topics 2015: Programmatic and Performance Advertising – Thank you Felix for this instructive discourse!

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Rooftop Lounge

Our Rooftop Lounge was a big success thanks to perfect sunny weather and interesting conversations. We are extremely pleased that so many friends came by. A huge thanks to all participants!

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Meetrics at Interact 2015

Anant Joshi, Director International Business speaks on Audience-driven Advertising. See him at Interact, Axica Berlin – Tuesday 20/05/2015 11:50 AM.

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