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Our Ad Viewability benchmarks Q2/2015

Get an updated breakdown of our benchmarks for the UK market for each quarter. The data is based on the definition of visibility from the Media Rating Council (50/1).

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63 percent
Visibility rate*

28,1 sec.
Ø-Duration of visibility*

17,7 sec.
Ø-Duration of visibility**

* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface

News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.

News

07-07-2015

Keynote on “Viewability as a Trading Metric”

Felix Badura shares his expertise on Viewability for Perfomance Marketing. See for yourself and find his keynote on “Viewability as a Trading Metric” at ADTRADER CONFERENCE

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06-25-2015

Admanagerforum for Publishers London

Today Admanagerforum for Publishers will take place in London for the first time and we are glad to attend.

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06-05-2015

ADTRADER CONFERENCE

Some Impressions of this weeks ADTRADER CONFERENCE. Hot Topics 2015: Programmatic and Performance Advertising – Thank you Felix for this instructive discourse!

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05-20-2015

Rooftop Lounge

Our Rooftop Lounge was a big success thanks to perfect sunny weather and interesting conversations. We are extremely pleased that so many friends came by.

A huge thanks to all participants!

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05-19-2015

Meetrics at Interact 2015

Anant Joshi, Director International Business speaks on Audience-driven Advertising. See him at Interact, Axica Berlin – Tuesday 20/05/2015 11:50 AM.

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04-14-2015

The different stages of campaign assessment – from cost factors to quality indicators

Ad viewability has been a focus of the online marketing sector for more than seven years. Three different stages can be distinguished between in retrospect.

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