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Ad Attention Manager

Current challenges of Ad Verification

ExchangeWire’s TraderTalk with Anant Joshi

ExchangeWire TraderTalk Anant Joshi, Meetrics

Learn more about mitigating risks for digital brand marketing

Viewability Benchmark Q1/2016

In the following you find the latest figures of Meetrics Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).

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58 percent

Viewability Rate

27.6 sec


Meetrics’ position within the European sector is based on three forces –
neutrality as well as advance in the field of support and technology

News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.



TraderTalk on current challenges of Ad Verification

Meetrics’ Director of International Business, Anant Joshi in an interview with ExchangeWire. Have a look and learn more about mitigating risks for digital brand marketing.

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European Summer Tour // Meetrics Event Guide

We are looking forward to an exciting event tour and many interesting talks within the next weeks:

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Viewability Benchmark Report Q1/2016

Viewability levels in the UK increased to 54% in the first quarter of 2016, the highest level for 18 months. However, despite the 4% point jump on the previous quarter, the UK still lags well behind other European countries in terms of viewability levels: France stands at 66%, Austria at 65% and Germany at 60%.

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Q&A on Ad Fraud by Exchange Wire and Meetrics’ Felix Badura

Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability, ExchangeWire speaks with Dr Felix Badura (pictured below), product director & co-founder, Meetrics about the prevalence, detection, measurement, and impact of ad fraud.

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Viewability Benchmark Report Q4/2015

Viewability levels across many European countries dropped noticeably in the final quarter of 2015. The International levels for display ads dropped from 63% in Q3 to 58% in Q4 2015. Germany fell from 61% to 58%, France fell from 69% to 65%, UK fell from 52% to 50% and Austria dropped from 70% to 65%.

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Ad Screen Share reveals ratio between advertising and editorial content

The Meetrics Viewability Benchmark report revealed that over the last couple of years, the average amount of a web page taken up by advertising was just 8%.

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