In the following you find the latest figures of Meetrics Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).
How many users actually see your adverts? For every ad, Meetrics records if the advert was seen and for how long it was visible for.Go to feature
A large amount of video ads gets completely lost due to bad placements or players which are too small. Meetrics helps you to find suitable placements.Go to feature
Where do your ads end up? How exclusively are they shown? Meetrics tracks down websites with questionable content and unsuitable pages.Go to feature
Automated advert delivery systems are drawing in more and more impostors. Meetrics tracks down non-human traffic and suspicious activities.Go to feature
Who does your advertising actually reach? In real-time, Meetrics identifies the placements that will be most visible to your target audience.Go to feature
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.
Viewability levels across many European countries dropped noticeably in the final quarter of 2015, according to a new benchmark report from Meetrics. The International levels for display ads dropped from 63% in Q3 to 58% in Q4 2015.Link to Message
The Meetrics Viewability Benchmark report revealed that over the last couple of years, the average amount of a web page taken up by advertising was just 8%.Link to Message
The “Mission visibilité de la publicité digitale” consisting of SRI, CESP and UDECAM makes five recommendations for more quality and transparency in the French digital advertising eco system. Meetrics convinces with its neutral measurement technology for display and video ad verificationLink to Message
We hope you had a wonderful Holiday Season and wish you all the best for 2016!Link to Message
Meetrics has added a very attractive functionality available to all customers using our Ad Attention Manager – our intuitive dashboard that illustrates, at a glance, campaign figures in real-time.Link to Message
Meetrics has won new contracts with some of Europe’s biggest agencies and publishers including OMD, Dentsu Aegis Network, Condé Nast, Yahoo and Overviews.Link to Message