In the following you find the latest figures of Meetrics Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).
How many users actually see your adverts? For every ad, Meetrics records if the advert was seen and for how long it was visible for.
A large amount of video ads gets completely lost due to bad placements or players which are too small. Meetrics helps you to find suitable placements.
Where do your ads end up? How exclusively are they shown? Meetrics tracks down websites with questionable content and unsuitable pages.
Automated advert delivery systems are drawing in more and more impostors. Meetrics tracks down non-human traffic and suspicious activities.
Who does your advertising actually reach? In real-time, Meetrics identifies the placements that will be most visible to your target audience.
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.
Viewability levels in the UK increased to 54% in the first quarter of 2016, the highest level for 18 months. However, despite the 4% point jump on the previous quarter, the UK still lags well behind other European countries in terms of viewability levels: France stands at 66%, Austria at 65% and Germany at 60%.Link to Message
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability, ExchangeWire speaks with Dr Felix Badura (pictured below), product director & co-founder, Meetrics about the prevalence, detection, measurement, and impact of ad fraud.Link to Message
Viewability levels across many European countries dropped noticeably in the final quarter of 2015. The International levels for display ads dropped from 63% in Q3 to 58% in Q4 2015. Germany fell from 61% to 58%, France fell from 69% to 65%, UK fell from 52% to 50% and Austria dropped from 70% to 65%.Link to Message
The Meetrics Viewability Benchmark report revealed that over the last couple of years, the average amount of a web page taken up by advertising was just 8%.Link to Message
The “Mission visibilité de la publicité digitale” consisting of SRI, CESP and UDECAM makes five recommendations for more quality and transparency in the French digital advertising eco system. Meetrics convinces with its neutral measurement technology for display and video ad verificationLink to Message
Meetrics has added a very attractive functionality available to all customers using our Ad Attention Manager – our intuitive dashboard that illustrates, at a glance, campaign figures in real-time.Link to Message