How many users actually see your adverts? For every ad, Meetrics records if the advert was seen and for how long it was visible for.
Where do your ads end up? How exclusively are they shown? Meetrics tracks down websites with questionable content and unsuitable pages.
Who does your advertising actually reach? In real-time, Meetrics identifies the placements that will be most visible to your target audience.
A large amount of video ads get completely lost due to bad placements or players which are too small. Meetrics helps you to find suitable placements.
Automated advert delivery systems are drawing in more and more impostors. Meetrics tracks down non-human traffic and suspicious activities.
Ø-Duration of visibility*
Ø-Duration of visibility**
* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.
Ad viewability has been a focus of the online marketing sector for more than seven years. Three different stages can be distinguished between in retrospect.Link to Message
The IAB is calling 2015 a “year of transition” as it recommends that advertisers seek 70% viewability during the year. But 2015 is more than a year of transition in terms of viewability. Viewability will be the defining advertising trend of 2015.Link to Message
Interview: MediaCom is the first agency to launch a new billing model for display advertising. The main criterion is the visibility, calculated by the service provider Meetrics. HORIZONT in conversation with Thomas Urban, Felix Badura and Andreas Vretscha.Link to Message
A display pop up is regarded as viewable when half of the advert was visible for one second. Meanwhile, there are several service providers who can verify these viewable ad-impressions according to the standards of the Media Rating Council (MRC).Link to Message
Across the media landscape, high-stakes battles are raging over measurement.
In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a person is able to actually see them.
Meetrics has recruited The Financial Times’ Steven Canfield to drive sales of the company’s ad viewability solutions to agencies and publishers.Link to Message