How many users actually see your adverts? For every ad, Meetrics records if the advert was seen and for how long it was visible for.
Where do your ads end up? How exclusively are they shown? Meetrics tracks down websites with questionable content and unsuitable pages.
Who does your advertising actually reach? In real-time, Meetrics identifies the placements that will be most visible to your target audience.
A large amount of video ads gets completely lost due to bad placements or players which are too small. Meetrics helps you to find suitable placements.
Automated advert delivery systems are drawing in more and more impostors. Meetrics tracks down non-human traffic and suspicious activities.
Ø-Duration of visibility*
Ø-Duration of visibility**
* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.
The level of online ad viewability in the UK has dropped noticeably over the last year, in the face of the rise in automated ad buying processes.
In Q2 2015, less than half (49%) of online ads served in the UK met the IAB and Media Ratings Council’s recommendation
Felix Badura shares his expertise on Viewability for Perfomance Marketing. See for yourself and find his keynote on “Viewability as a Trading Metric” at ADTRADER CONFERENCELink to Message
Today Admanagerforum for Publishers will take place in London for the first time and we are glad to attend.Link to Message
Some Impressions of this weeks ADTRADER CONFERENCE. Hot Topics 2015: Programmatic and Performance Advertising – Thank you Felix for this instructive discourse!Link to Message
Our Rooftop Lounge was a big success thanks to perfect sunny weather and interesting conversations. We are extremely pleased that so many friends came by. A huge thanks to all participants!Link to Message
Anant Joshi, Director International Business speaks on Audience-driven Advertising. See him at Interact, Axica Berlin – Tuesday 20/05/2015 11:50 AM.Link to Message