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Ad Attention Manager

Top Scores for Viewability Measurement

British ABC and JICWEBS cerificate Meetrics technology

UK’s Audit Bureau of Circulations confirms Meetrics technology for measuring the viewability of online advertising meets the industry-agreed Viewability Product Principles issued by JICWEBS – the independent body that defines best practice and standards for online ad trading.

Viewability Benchmarks Q4/2015

In the following you find the latest figures of Meetrics Viewability Benchmark for the International market. The data is based on the definition of Viewability from the IAB and the Media Rating Council (50/1).

Complete report

58 percent

Viewability Rate

29.1 sec


News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.



Online Ad Viewability falls across Europe

Viewability levels across many European countries dropped noticeably in the final quarter of 2015, according to a new benchmark report from Meetrics. The International levels for display ads dropped from 63% in Q3 to 58% in Q4 2015.

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Ad Screen Share reveals ratio between advertising and editorial content

The Meetrics Viewability Benchmark report revealed that over the last couple of years, the average amount of a web page taken up by advertising was just 8%.

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French viewability initiative gives recommendations for more transparency and quality in digital advertising

The “Mission visibilité de la publicité digitale” consisting of SRI, CESP and UDECAM makes five recommendations for more quality and transparency in the French digital advertising eco system. Meetrics convinces with its neutral measurement technology for display and video ad verification

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Happy New Year

We hope you had a wonderful Holiday Season and wish you all the best for 2016!

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Product Upgrade on Ad Attention Manager shows Reasons for Non-Viewability

Meetrics has added a very attractive functionality available to all customers using our Ad Attention Manager – our intuitive dashboard that illustrates, at a glance, campaign figures in real-time.

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Meetrics success across Europe increases

Meetrics has won new contracts with some of Europe’s biggest agencies and publishers including OMD, Dentsu Aegis Network, Condé Nast, Yahoo and Overviews.

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