Facebook Linked in Twitter Xing Pinterest


Our Ad Viewability benchmarks Q2/2015

Get an updated breakdown of our benchmarks for the UK market for each quarter. The data is based on the definition of visibility from the Media Rating Council (50/1).


63 percent
Visibility rate*

28,1 sec.
Ø-Duration of visibility*

17,7 sec.
Ø-Duration of visibility**

* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface

News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.



Keynote on “Viewability as a Trading Metric”

Felix Badura shares his expertise on Viewability for Perfomance Marketing. See for yourself and find his keynote on “Viewability as a Trading Metric” at ADTRADER CONFERENCE

Link to Message

Admanagerforum for Publishers London

Today Admanagerforum for Publishers will take place in London for the first time and we are glad to attend.

Link to Message


Some Impressions of this weeks ADTRADER CONFERENCE. Hot Topics 2015: Programmatic and Performance Advertising – Thank you Felix for this instructive discourse!

Link to Message

Rooftop Lounge

Our Rooftop Lounge was a big success thanks to perfect sunny weather and interesting conversations. We are extremely pleased that so many friends came by.

A huge thanks to all participants!

Link to Message

Meetrics at Interact 2015

Anant Joshi, Director International Business speaks on Audience-driven Advertising. See him at Interact, Axica Berlin – Tuesday 20/05/2015 11:50 AM.

Link to Message

The different stages of campaign assessment – from cost factors to quality indicators

Ad viewability has been a focus of the online marketing sector for more than seven years. Three different stages can be distinguished between in retrospect.

Link to Message

All News

Our memberships


BVDW iab europe iab UK iab austria iab france iab singapore