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Our Ad Viewability benchmarks Q1/2015

Get an updated breakdown of our benchmarks for the international market for each quarter. The data is based on the definition of visibility from the Media Rating Council (50/1).


63 percent
Visibility rate*

28,1 sec.
Ø-Duration of visibility*

17,7 sec.
Ø-Duration of visibility**

* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface

News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.


08. April 2015

Viewability: The Advertising Trend Of 2015

The IAB is calling 2015 a “year of transition” as it recommends that advertisers seek 70% viewability during the year. But 2015 is more than a year of transition in terms of viewability. Viewability will be the defining advertising trend of 2015.

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24. March 2015

First billing model for display advertising

Interview: MediaCom is the first agency to launch a new billing model for display advertising. The main criterion is the visibility, calculated by the service provider Meetrics. HORIZONT in conversation with Thomas Urban, Felix Badura and Andreas Vretscha.

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06. March 2015

The Most Powerful Player in Media You’ve Never Heard Of

Across the media landscape, high-stakes battles are raging over measurement.
In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a person is able to actually see them.

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28. February 2015

Movers and Groovers : Ad viewability co hires FT’s Canfield to drive UK sales

Meetrics has recruited The Financial Times’ Steven Canfield to drive sales of the company’s ad viewability solutions to agencies and publishers.

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05. February 2015

Meetrics secures seven-figure investment in additional financing round

Meetrics has successfully concluded a second financing round. Existing investors are joined by an investor consortium consisting of yabeo Capital GmbH, led by Matthias Sohler, and other private investors.

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03. February 2015

The real problem isn’t online ad fraud – it’s viewability

Online ad fraud has been a heated topic of debate in the industry over the years, for obvious reasons: after all, if buyers of such ad impressions suspect that they are mostly being viewed by bots or other non-human entities, they will take their marketing dollars elsewhere.

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