How many users actually see your adverts? For every ad, Meetrics records if the advert was seen and for how long it was visible for.
Where do your ads end up? How exclusively are they shown? Meetrics tracks down websites with questionable content and unsuitable pages.
Who does your advertising actually reach? In real-time, Meetrics identifies the placements that will be most visible to your target audience.
A large amount of video ads get completely lost due to bad placements or players which are too small. Meetrics helps you to find suitable placements.
Automated advert delivery systems are drawing in more and more impostors. Meetrics tracks down non-human traffic and suspicious activities.
Ø-Duration of visibility*
Ø-Duration of visibility**
* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.
06. March 2015
Across the media landscape, high-stakes battles are raging over measurement.
In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a person is able to actually see them.Go to article
28. February 2015
Meetrics,@Meetrics a company that maximises the viewability of online ads, has recruited The Financial Times’ Steven Canfield to drive sales of the company’s ad viewability solutions to agencies and publishers.Go to article
05. February 2015
Meetrics has successfully concluded a second financing round. Existing investors are joined by an investor consortium consisting of yabeo Capital GmbH, led by Matthias Sohler, and other private investors.Go to article
03. February 2015
The real problem isn’t online ad fraud – it’s viewability. The question if ad tech companies can solve at least this problem is also analysed.Go to article
16. January 2015
Meetrics on Thursday, 15th January 2015 announced it has received Media Rating Council (MRC) accreditation for its viewability product for both display and video advertising.Go to article
13. January 2015
The extent of how much fraud there is in programmatic trading is hard to measure because there are so many different types of fraud and the fraudsters themselves are constantly changing what they do.Go to article