Our Ad Viewability benchmarks Q4/2014

Get an updated breakdown of our benchmarks for the international market for each quarter. The data is based on the definition of visibility from the Media Rating Council (50/1).


70 percent
Visibility rate*

26,4 sec.
Ø-Duration of visibility*

18,4 sec.
Ø-Duration of visibility**

* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface

News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.


16. January 2015

Meetrics receives MRC accreditation for its viewability product

Meetrics on Thursday, 15th January 2015 announced it has received Media Rating Council (MRC) accreditation for its viewability product for both display and video advertising.

Go to article

13. January 2015

Programmatic Fraud Means Advertisers Need To Take Action

The extent of how much fraud there is in programmatic trading is hard to measure because there are so many different types of fraud and the fraudsters themselves are constantly changing what they do.

Go to article

12. January 2015

Read on “The cure for programmatic’s Jekyll & Hyde nature”

The IAB predicted 46% of display ads bought in 2014 would be done so programmatically, up from 28% in 2013.

Go to article

11. December 2014

Studie von IP Deutschland zur Qualität von In-Page Werbung

Sorry, this entry is only available in Deutsch.

Go to article

10. December 2014

We’re hiring!

Here you can find current vacancies at Meetrics:

Go to article

14. October 2014

Meetrics Workshop about media time on the 21st October 2014

Sorry, this entry is only available in Deutsch.

Go to article

Our memberships


BVDW iab europe iab UK iab austria iab singapore