Our Ad Viewability benchmarks Q4/2014

Get an updated breakdown of our benchmarks for the international market for each quarter. The data is based on the definition of visibility from the Media Rating Council (50/1).


70 percent
Visibility rate*

26,4 sec.
Ø-Duration of visibility*

18,4 sec.
Ø-Duration of visibility**

* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface

News Attention Monitor

Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.


06. March 2015

The Most Powerful Player in Media You’ve Never Heard Of

Across the media landscape, high-stakes battles are raging over measurement.

In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a person is able to actually see them.

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28. February 2015

Movers and Groovers : Ad viewability co hires FT’s Canfield to drive UK sales

Meetrics,@Meetrics a company that maximises the viewability of online ads, has recruited The Financial Times’ Steven Canfield to drive sales of the company’s ad viewability solutions to agencies and publishers.

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05. February 2015

Meetrics secures seven-figure investment in additional financing round

Meetrics has successfully concluded a second financing round. Existing investors are joined by an investor consortium consisting of yabeo Capital GmbH, led by Matthias Sohler, and other private investors.

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03. February 2015

Article on viewability in the Computerworld

The real problem isn’t online ad fraud – it’s viewability. The question if ad tech companies can solve at least this problem is also analysed.

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16. January 2015

Meetrics receives MRC accreditation for its viewability product

Meetrics on Thursday, 15th January 2015 announced it has received Media Rating Council (MRC) accreditation for its viewability product for both display and video advertising.

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13. January 2015

Programmatic Fraud Means Advertisers Need To Take Action

The extent of how much fraud there is in programmatic trading is hard to measure because there are so many different types of fraud and the fraudsters themselves are constantly changing what they do.

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