How many users actually see your adverts? For every ad, Meetrics records if the advert was seen and for how long it was visible for.
Where do your ads end up? How exclusively are they shown? Meetrics tracks down websites with questionable content and unsuitable pages.
Who does your advertising actually reach? In real-time, Meetrics identifies the placements that will be most visible to your target audience.
A large amount of video ads get completely lost due to bad placements or players which are too small. Meetrics helps you to find suitable placements.
Automated advert delivery systems are drawing in more and more impostors. Meetrics tracks down non-human traffic and suspicious activities.
Ø-Duration of visibility*
Ø-Duration of visibility**
* ≥ 1 sec, ≥ 50% of the surface ** ≥ 50% of the surface
Meetrics also offers a solution specifically designed for news portals, which shows the activities of your readers in real-time. Find out which teasers and articles really interest your readers.
08. April 2015
The IAB is calling 2015 a “year of transition” as it recommends that advertisers seek 70% viewability during the year. But 2015 is more than a year of transition in terms of viewability. Viewability will be the defining advertising trend of 2015.Go to article
24. March 2015
Interview: MediaCom is the first agency to launch a new billing model for display advertising. The main criterion is the visibility, calculated by the service provider Meetrics. HORIZONT in conversation with Thomas Urban, Felix Badura and Andreas Vretscha.Go to article
06. March 2015
Across the media landscape, high-stakes battles are raging over measurement.
In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a person is able to actually see them.
28. February 2015
Meetrics has recruited The Financial Times’ Steven Canfield to drive sales of the company’s ad viewability solutions to agencies and publishers.Go to article
05. February 2015
Meetrics has successfully concluded a second financing round. Existing investors are joined by an investor consortium consisting of yabeo Capital GmbH, led by Matthias Sohler, and other private investors.Go to article
03. February 2015
Online ad fraud has been a heated topic of debate in the industry over the years, for obvious reasons: after all, if buyers of such ad impressions suspect that they are mostly being viewed by bots or other non-human entities, they will take their marketing dollars elsewhere.Go to article